Sales Intelligence Solution and Sales Force Automation
The concept explores the two processes that utilise technologies, applications and practices for the collection and presentation of sales information and to track and automate sales processes.
Technique Overview
Sales Intelligence Solution and Sales Force Automation Definition
Sales intelligence (SI) refers to technologies, applications and practices for the collection, integration, analysis, and presentation of information to help Sales keep up to date with clients and prospect data. One of the solutions, Sales Force Automation (SFA), involves utilising information technology to automatically track all the stages of the sales process (Pride and Ferrell, 2011) and transform repetitive tasks into automated processes (Agnihotri, 2010).
Sales Intelligence Solution and Sales Force Automation Description *
* The full technique overview will be available soon. Contact us to register your interest in our business management platform, and learn all about Sales Intelligence Solution and Sales Force Automation.
Business Evidence
Strengths, weaknesses and examples of Sales Intelligence Solution and Sales Force Automation *
* The business evidence section is for premium members only. Please contact us about accessing the Business Evidence.
Business Application
Implementation, success factors and measures of Sales Intelligence Solution and Sales Force Automation *
* The business application section is for premium members only. Please contact us about accessing the Business application.
Professional Tools
Sales Intelligence Solution and Sales Force Automation videos and downloads *
* The professional tools section is for premium members only. Please contact us about accessing the professional tools.
Further Reading
Sales Intelligence Solution and Sales Force Automation web and print resources *
Sales Intelligence Solution and Sales Force Automation references (4 of up to 20) *
- Agnihotri, R. (2010) Effective Sales Force Automation and Customer Relationship Management: A Focus on Selection and Implementation. Business Expert Press.
- Carlopio, J. (2003) Changing Gears: The Strategic Implementation of Technology. Palgrave Macmillan.
- Chillingworth, M. (2009) Managing COLT services. CIO UK, Sep 9th. [Onloine] Available at: (www.cio.co.uk/article/3200151/managing-colt-services/?pn=2) [Accessed 17 December 2012].
- Columbus, L. (2012) What's Hot in CRM Applications (2012) Forbes.com, Apr 24th. [Online] Available at: (www.forbes.com/sites/louiscolumbus/2012/04/23/whats-hot-in-crm-applications-2012/) [Accessed on 17 December 2012].
* The further reading section is for premium members only. Please contact us about accessing the further reading.
Learn more about KnowledgeBrief Manage and how you can equip yourself with the knowledge to succeed on Sales Intelligence Solution and Sales Force Automation and hundreds of other essential business management techniques