GROW Coaching Model


Sir John Whitmore is considered one of the founding fathers of modern performance coaching. The model he devised (the GROW model) is used worldwide by coaches and leaders as an aid to personal development.

Technique Overview

GROW Coaching Model Definition

The GROW coaching model is an action-oriented framework that can be used in structuring coaching sessions, performance reviews, conversations, and goal setting. GROW is an acronym for the four steps in GROW coaching: Goal (aspiration), Reality (current situation), Options (choices) and Will (commitment). The objective of GROW is for the coaching conversation to move from one stage to the next as a guide for the coaching interaction. Although the GROW model is set out in stages, you can go back as needed; how and when you move from one stage to another will depend on the coachee’s needs.

GROW Coaching Model Description *

* The full technique overview will be available soon. Contact us to register your interest in our business management platform, and learn all about GROW Coaching Model.

Business Evidence

Strengths, weaknesses and examples of GROW Coaching Model *

* The business evidence section is for premium members only. Please contact us about accessing the Business Evidence.

Business Application

Implementation, success factors and measures of GROW Coaching Model *

* The business application section is for premium members only. Please contact us about accessing the Business application.

Professional Tools

GROW Coaching Model videos and downloads *

* The professional tools section is for premium members only. Please contact us about accessing the professional tools.

Further Reading

GROW Coaching Model web and print resources *

GROW Coaching Model references (4 of up to 20) *

  • Bates, B (2015) The Little Book of Big Coaching Models. Harlow, Pearson.
  • Kotian, K. (2020). The GROW Model of Business Coaching (online). Available at: https://www.linkedin.com/pulse/business-coaching-grow-model-kenneth-rohan-kotian (accessed 10/01/2023).
  • McGrath, J & Bates, B (2017) The Little Book of Big Management Theories. Harlow, Pearson.
  • Landsberg, M (1996) The Tao of Coaching. London, Profile Books.

* The further reading section is for premium members only. Please contact us about accessing the further reading.

Learn more about KnowledgeBrief Manage and how you can equip yourself with the knowledge to succeed on GROW Coaching Model and hundreds of other essential business management techniques

Other members were also interested in...

Related Concept: Embedding Equality, Diversity, and Inclusion

 Embracing Equity, Diversity, and Inclusion (EDI) is crucial for leaders who want to create innovative, inclusive workplaces. The Equality Act 2010 protects key characteristics, but EDI goes beyond compliance. Leaders who champion these values foster a culture of diverse perspectives, improving collaboration, trust, and team dynamics.