Coopetition


Coopetition is an innovative business approach that emphasises win-win scenarios between competitors. The concept details the strengths and disadvantages of cooperating with competitors, and case study evidence illustrates the types of relationships that can be achieved.

Technique Overview

Coopetition

Coopetition Definition

“Coopetition" is a business term for “cooperative competition” whereby competitors share costs and work together on parts of their businesses in which they do not compete” (Combs & Davis, 2010). Coopetition describes how organisations cooperate with business stakeholders in order to pursue profits (Luo, 2004).

Coopetition Description *

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Business Evidence

Strengths, weaknesses and examples of Coopetition *

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Business Application

Implementation, success factors and measures of Coopetition *

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Professional Tools

Coopetition videos and downloads *

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Further Reading

Coopetition web and print resources *

Coopetition references (4 of up to 20) *

  • Bengtsson, M. and Kock, S. (1999) ‘Coopetition’ in Business Networks - To Cooperate and Compete Simultaneously, Industrial Marketing Management, Vol. 29 (5), pp. 411-26.
  • Berkman, R. (2012) CEOs — Not Just Teens — Can Get in Trouble on Facebook, MIT Sloan Management Review, December.
  • Combs, W. L. and Davis, B. M. (2010) Demystifying Technical Training: Partnership, Strategy, and Execution, Wiley, San Francisco, CA.
  • Hamel, G., Doz, Y. L. and Prahalad, C. K. (1989) Collaborate with Your Competitors—and Win, Harvard Business Review, January.

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