Competitive Strategy

Competitive Strategy Definition

Competitive strategy refers to how a company competes in a particular industry and seeks to gain a competitive advantage over its rivals (Porter, 1980).

Competitive Strategy Description *

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Strengths, weaknesses and examples of Competitive Strategy *

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Implementation, success factors and measures of Competitive Strategy *

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Competitive Strategy videos and downloads *

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Competitive Strategy web and print resources *

Competitive Strategy references (4 of up to 20) *

• Burke, A., van Stel, A. and Thurik, R. (2010) Blue Ocean vs. Five Forces. Harvard Business Review, May.
• Business Week (2006) Fashion Conquistador. [Online] Available at: http://www.businessweek.com/magazine/content/06_36/b3999063.htm
• Campbell-Hunt, C. (2000) What Have We Learned about Generic Competitive Strategy? A Meta-analysis. Strategic Management Journal, Vol. 21, pp. 127-54.
• Gillen, D. and Lall, A. (2004) Competitive Advantage of Low-Cost Carriers: Some Implications for Airports. Journal of Air Transport Management, Vol. 10(1), pp. 41-50.

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