Change Agents


Irrespective of the magnitude of a change that takes place within an organisation, there needs to be a change agent. Learn about the roles and attributes that change agents can adopt and consider the case study evidence and practical application steps provided.

Technique Overview

Change Agents

Change Agents Definition

Change agents are people (individuals or groups) that not only initiate but also manage change within organisations. They can be internal to an organisation such as managers or employees, or external such as consultants who are tasked with overseeing change management (Tschirky, 2011).

Change Agents Description *

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Business Evidence

Strengths, weaknesses and examples of Change Agents *

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Business Application

Implementation, success factors and measures of Change Agents *

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Professional Tools

Change Agents videos and downloads *

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Further Reading

Change Agents web and print resources *

Change Agents references (4 of up to 20) *

  • Anderson, L. A. (2011). The change leader’s roadmap: How to navigate your organization’s transformation. New York, NY: Routledge.
  • Burke, W. W. (2011). Organizational change: Theory and practice. Thousand Oaks, CA: Sage.
  • Burnes, B. (2009) Managing Change (5th Ed.), Pearson Education, Essex, UK.
  • Carnall, C. (2008). Managing change in organizations. Upper Saddle River, NJ: Prentice Hall.

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